Flashback to your 5th grade history class. Remember sharp shooter Annie Oakley? She hailed from Greenville, Ohio. Annie's handmade show garments always featured fringe and a floral pattern.
In honor of the annual Annie Oakley Festival, The Olivine designed and curated a new line of boutique kitchen goods for The Blue Bow Boutique in downtown Greenville.
A successful wayfinding system guides people through an environment and enhances understanding and experience. The new branding for Troy, Ohio provides a recognizable and welcoming system to do that.
The three building facades highlight the architectural and historical significance of the Public Square in the heart of Troy's Historic Downtown. The lighthouse and canoe icons pay homage to the lighthouse and riverfront activity at Treasure Island. The connecting element between both icons is the waterway, highlighting Troy as a city on the Riverfront Corridor.
The hero colors chosen (deep blue and red-orange) are period-correct colors from when some of Troy's mid-century buildings were designed. The icon colors also coordinate with some of Troy's downtown buildings and the large mural in the northwest quadrant. The font selection is a combination of traditional script and modern type, fusing together Troy's historic past and bright future.
The Olivine believes in honoring heritage in a modern way. A collection of commemorative German Oktoberfest goods was designed and curated for the annual Minster Oktoberfest. The modern Oktoberfest icon was inspired by traditional German folk art.
A custom collection of stationary and high-end kitchen goods was designed and curated by The Olivine in honor of Troy, Ohio, home of the annual Strawberry Festival.
Fresh branding for the Downtown Troy Farmers Market was created to encompass dozens of local vendors. The branding evolved into a collection of prints, shirts and market bags for purchase.
A new brand collection was designed for Flying Horse Farms for their annual Campfire fundraising event. Invitations, tickets and signage are just a few pieces of the collection. Flying Horse Farms provides magical, transformative camp experiences for children with serious illnesses.